OUTLINE POTENTIAL
HEADLINE ABOUT WHAT IS GETTING IN THEIR WAY AND STOPPING THEIR DESIRED OUTCOME FROM HAPPENING
- Itemize a list of their struggles and frustrations that connect at the very heart of their problems
- What are the rocdblocks that have been standing in their way of achieving their big dream goal?
- What are they struggling with and what is not working for them?
- If only they can do this thing. but its been so hard up until now trying to do it on their own.